Kotler, Philip. <br/><br/>
Attracting investors :  a marketing approach to finding funds for your business / 
Philip Kotler, Hermawan Kartajaya, and S. David Young. 
 - Hoboken, N.J. :  Wiley,  c2004. 
 - ix, 246 p. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Marketing to investors and lenders : what the capital markets want -- Raising capital : an overview of your alternatives -- Early-stage financing : the role of business angels -- Private equity : unleashing your company's potential value -- Lenders : raising funds from banks and other financial institutions -- Strategy : how to win investors' mind share -- Tactic : how to win investors' market share -- Value : how to win investors' heart share -- Get your marketing right! 
<br/><br/><label>ISBN: </label>0471646563 (cloth) 
<br/><br/><label>LCCN: </label>2004008610 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Venture capital.<br/>Small business--Finance.<br/>New business enterprises--Finance.<br/>Venture capital.<br/>Small business--Finance.<br/>New business enterprises--Finance.
<br/><br/><label>LC Class. No.: </label>HG4751  / .K68 2004 HG4751  / .K68 2004 
<br/><br/><label>Dewey Class. No.: </label>658.15/224