01749cam a22003854a 4500 0000024514 20230921135108.0 040413e200400 njum b a001 0 eng 2004008610 56728945 0471646563 (cloth) (OCoLC)54966378 c=Program for Cooperative Cataloging HG4751 .K68 2004 HG4751 .K68 2004 658.15/224 22 Kotler, Philip. Attracting investors : a marketing approach to finding funds for your business / Philip Kotler, Hermawan Kartajaya, and S. David Young. Hoboken, N.J. : Wiley, c2004. ix, 246 p. ; 24 cm. Includes bibliographical references and index. Marketing to investors and lenders : what the capital markets want -- Raising capital : an overview of your alternatives -- Early-stage financing : the role of business angels -- Private equity : unleashing your company's potential value -- Lenders : raising funds from banks and other financial institutions -- Strategy : how to win investors' mind share -- Tactic : how to win investors' market share -- Value : how to win investors' heart share -- Get your marketing right! Venture capital. Small business Finance. New business enterprises Finance. Venture capital. sears Small business Finance. sears New business enterprises Finance. sears Kartajaya, Hermawan, 1947- Young, S. David, 1955- 141008 N 20230822095114.0 5680 5680 0 0 0 0 cutlib cutlib 2023-09-21 0 HG 4751 KOT BK00461440 2023-09-21 00:00:00 c.037548 2023-09-21 BK