Attracting investors
a marketing approach to finding funds for your business
Kotler, Philip.
creator
Kartajaya, Hermawan
1947-
Young, S. David
1955-
text
bibliography
nju
Hoboken, N.J
Wiley
c2004
2004
monographic
eng
ix, 246 p. ; 24 cm.
Marketing to investors and lenders : what the capital markets want -- Raising capital : an overview of your alternatives -- Early-stage financing : the role of business angels -- Private equity : unleashing your company's potential value -- Lenders : raising funds from banks and other financial institutions -- Strategy : how to win investors' mind share -- Tactic : how to win investors' market share -- Value : how to win investors' heart share -- Get your marketing right!
Philip Kotler, Hermawan Kartajaya, and S. David Young.
Includes bibliographical references and index.
Venture capital
Small business
Finance
New business enterprises
Finance
Venture capital
Small business
Finance
New business enterprises
Finance
HG4751 .K68 2004
HG4751 .K68 2004
658.15/224
0471646563 (cloth)
2004008610
040413
20230921135108.0
0000024514