TY  - BOOK
AU  - Kotler,Philip
AU  - Kartajaya,Hermawan
AU  - Young,S.David
TI  - Attracting investors: a marketing approach to finding funds for your business 
SN  - 0471646563 (cloth)
AV  - HG4751 .K68 2004
U1  - 658.15/224 22
PY  - 2004///
CY  - Hoboken, N.J.
PB  - Wiley
KW  - Venture capital
KW  - Small business
KW  - Finance
KW  - New business enterprises
KW  - sears
N1  - Includes bibliographical references and index; Marketing to investors and lenders : what the capital markets want -- Raising capital : an overview of your alternatives -- Early-stage financing : the role of business angels -- Private equity : unleashing your company's potential value -- Lenders : raising funds from banks and other financial institutions -- Strategy : how to win investors' mind share -- Tactic : how to win investors' market share -- Value : how to win investors' heart share -- Get your marketing right!
ER  -