Crawford, C. Merle. <br/><br/>
New products management / 
Merle Crawford, Anthony Di Benedetto. 
 - 9th ed. 
 - Boston :  McGraw-Hill/Irwin,  c2008. 
 - xviii, 540 p. :  ill. ;  24 cm. 
 - McGraw-Hill/Irwin series in marketing. .
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780071263368 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New products.
<br/><br/><label>LC Class. No.: </label>HF5415.153  / .C72 2008