The encroachment framework part 1 of 2/ [electronic resource] :
Encroachment framework, part 1 of 2
Bo van der Rhee [and] Glen Schmidt.
- London : Henry Stewart Talks, 2014.
- 1 online resource (1 streaming video file (12 min.) : color, sound).
- Operations strategy .
- Henry Stewart talks. Marketing & management collection. Operations strategy .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: New products can take market share -- New attributes can be introduced -- The encroachment framework -- Six types of new products & services -- Immediate high-end -- Immediate low-end -- New attribute high-end -- Fringe market low-end -- Detached market low-end -- New market high-end -- Core attribute performance vs. New attribute performance.
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