TY  - ADVS
AU  - Van der Rhee,Bo
AU  - Schmidt,Glen
TI  - The encroachment framework: part 1 of 2
T2  - Operations strategy
PY  - 2014///
CY  - London
PB  - Henry Stewart Talks
KW  - Market share
KW  - New products
KW  - Marketing
N1  - Animated audio-visual presentation with synchronized narration; Title from title frames; Contents: New products can take market share -- New attributes can be introduced -- The encroachment framework -- Six types of new products & services -- Immediate high-end -- Immediate low-end -- New attribute high-end -- Fringe market low-end -- Detached market low-end -- New market high-end -- Core attribute performance vs. New attribute performance; Access restricted to subscribers
UR  - http://hstalks.com/lib.php?t=HST162.3753&c=250
UR  - http://hstalks.com/lib.php?t=HST162&c=250
ER  -