The encroachment framework part 2 of 2 / [electronic resource] :
Encroachment framework, part 2 of 2
Bo van der Rhee [and] Glen Schmidt.
- London : Henry Stewart Talks, 2014.
- 1 online resource (1 streaming video file (8 min.) : color, sound).
- Operations strategy .
- Henry Stewart talks. Marketing & management collection. Operations strategy .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: The encroachment framework -- Implementing the encroachment framework -- Brief history of the video games industry -- Case study -- Wii -- Implement the framework -- Position your new product or service for success.
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Mode of access: World Wide Web. System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.
3797 Henry Stewart Talks
Market share. New products--Marketing--Case studies. New products--Marketing. Video games--Marketing.