TY  - ADVS
AU  - Yip,George S.
TI  - Global account management: what it is and what it isn ́ t 
T2  - Global strategy
PY  - 2014///
CY  - London
PB  - Henry Stewart Talks
KW  - Customer relations
KW  - Management
KW  - Globalization
KW  - Economic aspects
KW  - International business enterprises
KW  - Marketing
KW  - Key accounts
KW  - Strategic planning
N1  - Animated audio-visual presentation with synchronized narration; Title from title frames; Contents: Strategic account management -- Key account management -- Global account management -- Global marketing -- Global strategy  ́  Organization -- Global customers -- Customer relationship management; Access restricted to subscribers
UR  - http://hstalks.com/lib.php?t=HST167.3474&c=250
UR  - http://hstalks.com/lib.php?t=HST167&c=250
ER  -