The internationalization process [electronic resource] /
Timothy M. Devinney.
- London : Henry Stewart Talks, 2014.
- 1 online resource (1 streaming video file (50 min.) : color, sound).
- Global strategy .
- Henry Stewart talks. Marketing & management collection. Global strategy .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Stages of international development -- International process model -- Born global -- Liability of foreignness -- Goals and tools of internationalization -- Evolution of corporate form.
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3720 Henry Stewart Talks
Globalization--Economic aspects. International business enterprises--Management. Strategic planning.