Costley, Carolyn L., <br/><br/>
Learning & memory  [electronic resource] / 
 Learning and memory 
Carolyn L. Costley. 
 - London :  Henry Stewart Talks,  2014. 
 - 1 online resource (1 streaming video file (33 min.) :  color, sound). 
 - Why we buy : understanding consumer behavior .
 - Henry Stewart talks.  Marketing & management collection.  Why we buy .
<br/><br/> Animated audio-visual presentation with synchronized narration.  Title from title frames. 
<br/><br/>Contents: Memory ins and outs -- Memory path for each sense -- Remembering (availability & accessibility) -- Associative network of memory store -- The "JEANS" memory network example -- Memory and decision making -- False memories -- Forgetting -- Learning theories and tricks -- Memory and learning. 
<br/><br/> Access restricted to subscribers. 
<br/><br/><br/>Mode of access: World Wide Web. <br/>System requirements:  Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+.  Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site.  Required Desktop Browser plugins & viewers:  Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+. 
<br/><br/><label>Publisher. No.: </label>3616  Henry Stewart Talks 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.<br/>Learning, Psychology of.<br/>Marketing--Psychological aspects.<br/>Memory.