TY  - ADVS
AU  - Costley,Carolyn L.
TI  - Learning & memory
T2  - Why we buy : understanding consumer behavior
PY  - 2014///
CY  - London
PB  - Henry Stewart Talks
KW  - Consumer behavior
KW  - Learning, Psychology of
KW  - Marketing
KW  - Psychological aspects
KW  - Memory
N1  - Animated audio-visual presentation with synchronized narration; Title from title frames; Contents: Memory ins and outs -- Memory path for each sense -- Remembering (availability & accessibility) -- Associative network of memory store -- The "JEANS" memory network example -- Memory and decision making -- False memories -- Forgetting -- Learning theories and tricks -- Memory and learning; Access restricted to subscribers
UR  - http://hstalks.com/lib.php?t=HST164.3616&c=250
UR  - http://hstalks.com/lib.php?t=HST164&c=250
ER  -