TY  - ADVS
AU  - Kahle,Lynn R.
TI  - Social values and cross-cultural factors in consumer behavior
T2  - Why we buy : understanding consumer behavior
PY  - 2014///
CY  - London
PB  - Henry Stewart Talks
KW  - Consumer behavior
KW  - Cross-cultural studies
KW  - Consumers' preferences
KW  - Marketing
KW  - Social aspects
KW  - Social values
N1  - Animated audio-visual presentation with synchronized narration; Title from title frames; Contents: Importance of social values in marketing -- Product mean-end chains -- List of values -- Values over time -- Conclusions; Access restricted to subscribers
UR  - http://hstalks.com/lib.php?t=HST164.3629&c=250
UR  - http://hstalks.com/lib.php?t=HST164&c=250
ER  -