Pan, Yue, <br/><br/>
The helpfulness of user-generated product reviews  a retailer ́ s perspective /  [electronic resource] : 
Yue Pan. 
 - London :  Henry Stewart Talks,  2013. 
 - 1 online resource (1 streaming video file (29 min.) :  color, sound). 
 - Planning and implementing a retail strategy .
 - Henry Stewart talks.  Marketing & management collection.  Planning and implementing a retail strategy .
<br/><br/> Animated audio-visual presentation with synchronized narration.  Title from title frames. 
<br/><br/>Contents: The importance of user-generated product reviews -- What we ́ ve found from research -- Consumer psychographics that lead to consumers ́  review generating behavior -- Retailer-related factors that lead to consumers ́  review generating behavior -- The effect of review characteristics on review helpfulness -- The effect of product characteristics on review helpfulness -- The effect of reviewer characteristics on review helpfulness -- What a firm can do to capitalize on the effect of user-generated product reviews. 
<br/><br/> Access restricted to subscribers. 
<br/><br/><br/>Mode of access: World Wide Web. <br/>System requirements:  Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+.  Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site.  Required Desktop Browser plugins & viewers:  Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+. 
<br/><br/><label>Publisher. No.: </label>3568  Henry Stewart Talks 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.<br/>Consumer goods--Evaluation.<br/>Consumer satisfaction--Evaluation.<br/>Consumers' preferences.<br/>Customer relations--Marketing.<br/>Internet marketing.<br/>Retail trade.<br/>Strategic planning.