02585ngm a2200421 a 4500 0000024621 20230921135112.0 m c cr|cna|||a|||| vz|czazum 140116s2013 enk|||||||||||s|||v|eng d 3568 Henry Stewart Talks (HSTalks)HST3568 Pan, Yue, (Associate Professor of Marketing, University of Dayton, USA) spk The helpfulness of user-generated product reviews [electronic resource] : a retailer ́ s perspective / Yue Pan. London : Henry Stewart Talks, 2013. 1 online resource (1 streaming video file (29 min.) : color, sound). Planning and implementing a retail strategy Animated audio-visual presentation with synchronized narration. Title from title frames. Contents: The importance of user-generated product reviews -- What we ́ ve found from research -- Consumer psychographics that lead to consumers ́ review generating behavior -- Retailer-related factors that lead to consumers ́ review generating behavior -- The effect of review characteristics on review helpfulness -- The effect of product characteristics on review helpfulness -- The effect of reviewer characteristics on review helpfulness -- What a firm can do to capitalize on the effect of user-generated product reviews. Access restricted to subscribers. Mode of access: World Wide Web. System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+. Consumer behavior. Consumer goods Evaluation. Consumer satisfaction Evaluation. Consumers' preferences. Customer relations Marketing. Internet marketing. Retail trade. Strategic planning. Henry Stewart talks. Marketing & management collection. Planning and implementing a retail strategy http://hstalks.com/lib.php?t=HST178.3568&c=250 http://hstalks.com/lib.php?t=HST178&c=250 Series 141013 20230822095114.0 5742 5742 0 0 0 0 cutlib cutlib 2023-09-21 0 2023-09-21 00:00:00 2023-09-21 BK