The
helpfulness of user-generated product reviews
a retailer ́ s perspective
Pan, Yue
(Associate Professor of Marketing, University of Dayton, USA)
creator
spk
moving image
videorecording
enk
London
Henry Stewart Talks
2013
monographic
eng
1 online resource (1 streaming video file (29 min.) : color, sound).
Contents: The importance of user-generated product reviews -- What we ́ ve found from research -- Consumer psychographics that lead to consumers ́ review generating behavior -- Retailer-related factors that lead to consumers ́ review generating behavior -- The effect of review characteristics on review helpfulness -- The effect of product characteristics on review helpfulness -- The effect of reviewer characteristics on review helpfulness -- What a firm can do to capitalize on the effect of user-generated product reviews.
Yue Pan.
Animated audio-visual presentation with synchronized narration.
Title from title frames.
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Consumer behavior
Consumer goods
Evaluation
Consumer satisfaction
Evaluation
Consumers' preferences
Customer relations
Marketing
Internet marketing
Retail trade
Strategic planning
Henry Stewart talks
Marketing & management collection. Planning and implementing a retail strategy
3568 Henry Stewart Talks
http://hstalks.com/lib.php?t=HST178.3568&c=250
http://hstalks.com/lib.php?t=HST178&c=250
http://hstalks.com/lib.php?t=HST178.3568&c=250
http://hstalks.com/lib.php?t=HST178&c=250
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