TY  - ADVS
AU  - Pan,Yue
TI  - The helpfulness of user-generated product reviews: a retailer ́ s perspective 
T2  - Planning and implementing a retail strategy
PY  - 2013///
CY  - London
PB  - Henry Stewart Talks
KW  - Consumer behavior
KW  - Consumer goods
KW  - Evaluation
KW  - Consumer satisfaction
KW  - Consumers' preferences
KW  - Customer relations
KW  - Marketing
KW  - Internet marketing
KW  - Retail trade
KW  - Strategic planning
N1  - Animated audio-visual presentation with synchronized narration; Title from title frames; Contents: The importance of user-generated product reviews -- What we ́ ve found from research -- Consumer psychographics that lead to consumers ́  review generating behavior -- Retailer-related factors that lead to consumers ́  review generating behavior -- The effect of review characteristics on review helpfulness -- The effect of product characteristics on review helpfulness -- The effect of reviewer characteristics on review helpfulness -- What a firm can do to capitalize on the effect of user-generated product reviews; Access restricted to subscribers
UR  - http://hstalks.com/lib.php?t=HST178.3568&c=250
UR  - http://hstalks.com/lib.php?t=HST178&c=250
ER  -