Evans, Joel R. <br/><br/>
Optimizing a retail strategy  integration, analysis, and adaptation /  [electronic resource] : 
Joel R. Evans. 
 - London :  Henry Stewart Talks,  2013. 
 - 1 online resource (1 streaming video file (35 min.) :  color, sound). 
 - Planning and Implementing a retail strategy .
 - Henry Stewart talks.  Marketing & management collection.  Planning and implementing a retail strategy .
<br/><br/> Animated audio-visual presentation with synchronized narration.  Title from title frames. 
<br/><br/>Contents: Ongoing nature of strategic planning and SWOT analysis -- Value creation process -- Integrating the strategy -- Budgeting process -- Keys to superior total quality -- Analyzing the strategy -- Benchmarking -- Gap analysis -- Assessment -- Retail auditing process -- Effectiveness checklist -- Strategic profit model -- Ratio analysis -- Promotion ́ s hierarchy of effects -- Looking to the future -- Scenario analysis -- Global retail development index -- Relationship era -- Online resources. 
<br/><br/> Access restricted to subscribers. 
<br/><br/><br/>Mode of access: World Wide Web. <br/>System requirements:  Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+.  Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site.  Required Desktop Browser plugins & viewers:  Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+. 
<br/><br/><label>Publisher. No.: </label>3596  Henry Stewart Talks 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business planning.<br/>Retail trade--Management.<br/>Retail trade--Planning.<br/>Strategic planning.