TY  - ADVS
AU  - Evans,Joel R.
TI  - Optimizing a retail strategy: integration, analysis, and adaptation 
T2  - Planning and Implementing a retail strategy
PY  - 2013///
CY  - London
PB  - Henry Stewart Talks
KW  - Business planning
KW  - Retail trade
KW  - Management
KW  - Planning
KW  - Strategic planning
N1  - Animated audio-visual presentation with synchronized narration; Title from title frames; Contents: Ongoing nature of strategic planning and SWOT analysis -- Value creation process -- Integrating the strategy -- Budgeting process -- Keys to superior total quality -- Analyzing the strategy -- Benchmarking -- Gap analysis -- Assessment -- Retail auditing process -- Effectiveness checklist -- Strategic profit model -- Ratio analysis -- Promotion ́ s hierarchy of effects -- Looking to the future -- Scenario analysis -- Global retail development index -- Relationship era -- Online resources; Access restricted to subscribers
UR  - http://hstalks.com/lib.php?t=HST178.3596&c=250
UR  - http://hstalks.com/lib.php?t=HST178&c=250
ER  -