Baden-Fuller, C. 1948-

What are business models? How the concept can be useful for managers and society [electronic resource] / Charles Baden-Fuller. - London : Henry Stewart Talks, 2013. - 1 online resource (1 streaming video file (43 min.) : color, sound). - Strategic management . - Henry Stewart talks. Marketing & management collection. Strategic management .

Animated audio-visual presentation with synchronized narration. Title from title frames.

Contents: The business model agenda -- Customer search systems ́ Project vs. scale based customer engagement -- The three core choices for value delivery -- Monetize and complementors Business models define competition -- Innovation of the business model -- Hybridization of business models -- Business models and cognition -- Management agenda.

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3587 Henry Stewart Talks


Business planning.
Strategic planning.