Word-of-mouth communication and opinion leadership
Kimmel, Alan J.
creator
spk
moving image
videorecording
enk
London
Henry Stewart Talks
2013
monographic
eng
1 online resource (1 streaming video file (58 min.) : color, sound).
Contents: The power of consumer-to-consumer influence -- Case examples: Hush Puppies; The Hunger Games -- Defining word of mouth (WOM) -- Online vs. offline WOM -- Customer reviews -- What consumers are talking about and to whom -- Consumer influencers -- Opinion leadership process -- Means to identify influencers -- Converting consumers into advocates -- WOM motivations.
Alan J. Kimmel.
Animated audio-visual presentation with synchronized narration.
Title from title frames.
Access restricted to subscribers.
Mode of access: World Wide Web.
System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.
Communication in marketing
Communication
Technological innovations
Social aspects
Consumer behavior
Internet marketing
Marketing
Case studies
Marketing
Management
Online social networks
Oral communication
Public opinion
Henry Stewart talks
Marketing & management collection. Why we buy
3367 Henry Stewart Talks
http://hstalks.com/lib.php?t=HST164.3367&c=250
http://hstalks.com/lib.php?t=HST164&c=250
http://hstalks.com/lib.php?t=HST164.3367&c=250
http://hstalks.com/lib.php?t=HST164&c=250
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