TY  - ADVS
AU  - Peñaloza,Lisa
TI  - Subcultures and socialization
T2  - Why we buy : understanding consumer behavior
PY  - 2013///
CY  - London
PB  - Henry Stewart Talks
KW  - Consumer behavior
KW  - Culture
KW  - Hispanic Americans
KW  - Industrial sociology
KW  - Market segmentation
KW  - Marketing
KW  - Management
KW  - Cross-cultural studies
KW  - Socialization
KW  - Subculture
KW  - Target marketing
KW  - Teenagers
N1  - Animated audio-visual presentation with synchronized narration; Title from title frames; Contents: Definition of culture -- Evolution of subcultures -- Examples -- Socialization -- Subcultural identity -- Subcultural community -- Consumer and market subcultures -- Teenagers -- Latinos in the U.S.: social dynamics -- Identity terminology -- Key statistics -- Market trajectory -- Community challenges -- Conclusion -- Social fragmentation and market specialization -- Apple -- References; Access restricted to subscribers
UR  - http://hstalks.com/lib.php?t=HST164.3503&c=250
UR  - http://hstalks.com/lib.php?t=HST164&c=250
ER  -