TY  - ADVS
AU  - Russell-Bennett,Rebekah
TI  - Affective decision-making
T2  - Why we buy : understanding consumer behavior
PY  - 2013///
CY  - London
PB  - Henry Stewart Talks
KW  - Advertising
KW  - Psychological aspects
KW  - Consumer behavior
KW  - Consumers
KW  - Decision making
KW  - Consumers ́  preferences
KW  - Marketing
KW  - Shopping
N1  - Animated audio-visual presentation with synchronized narration; Title from title frames; Contents: Types of consumer decisions -- Unconscious decisions -- Emotion based decisions -- Habitual decisions -- Primary and secondary emotions -- Affective events theory -- Affect infusion model -- Affect as information -- Emotions as social information -- Marketing desire -- Affective forecasting -- Anticipated regret, sadness and happiness -- Emotions and advertising -- The use of fear; Access restricted to subscribers
UR  - http://hstalks.com/lib.php?t=HST164.3363&c=250
UR  - http://hstalks.com/lib.php?t=HST164&c=250
ER  -