Hill, Ronald Paul <br/><br/>
Public policy and marketing research and practice  [electronic resource] / 
Ronald P. Hill. 
 - London :  Henry Stewart Talks,  2013. 
 - 1 online resource (1 streaming video file (55 min.) :  color, sound). 
 - Why we buy : understanding consumer behavior .
 - Henry Stewart talks.  Marketing & management collection.  Why we buy .
<br/><br/> Animated audio-visual presentation with synchronized narration.  Title from title frames. 
<br/><br/>Contents: Public policy process -- Precipitating events -- Policy development -- Evaluation and assessment -- New avenues of inquiry measurement, transdisciplinary research, impact, stakeholders, tipping points -- Challenging our view of consumption. 
<br/><br/> Access restricted to subscribers. 
<br/><br/><br/>Mode of access: World Wide Web. <br/>System requirements:  Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+.  Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site.  Required Desktop Browser plugins & viewers:  Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+. 
<br/><br/><label>Publisher. No.: </label>3500  Henry Stewart Talks 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research--Political aspects.<br/>Marketing research--Social aspects.<br/>Marketing--Government policy.<br/>Marketing--Political aspects.<br/>Marketing--Social aspects.<br/>Public interest.