Reimann, Martin, <br/><br/>
Neuromarketing and consumer neuroscience  [electronic resource] / 
Martin Reimann. 
 - London :  Henry Stewart Talks,  2013. 
 - 1 online resource (1 streaming video file (17 min.) :  color, sound). 
 - Why we buy : understanding consumer behavior .
 - Henry Stewart talks.  Marketing & management collection.  Why we buy .
<br/><br/> Animated audio-visual presentation with synchronized narration.  Title from title frames. 
<br/><br/>Contents: Introduction -- Advantages of consumer neuroscience -- fMRI -- Framework: classification of consumer neuroscience research -- Stimuli -- Measured processes -- Conclusion -- Future research. 
<br/><br/> Access restricted to subscribers. 
<br/><br/><br/>Mode of access: World Wide Web. <br/>System requirements:  Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+.  Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site.  Required Desktop Browser plugins & viewers:  Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+. 
<br/><br/><label>Publisher. No.: </label>3511  Henry Stewart Talks 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brain--Imaging.<br/>Consumer behavior--Psychological aspects.<br/>Consumers--Psychology.<br/>Magnetic resonance imaging.<br/>Marketing research.<br/>Marketing--Psychological aspects.<br/>Neuromarketing.<br/>Neuropsychology.