TY  - ADVS
AU  - Reimann,Martin
TI  - Neuromarketing and consumer neuroscience
T2  - Why we buy : understanding consumer behavior
PY  - 2013///
CY  - London
PB  - Henry Stewart Talks
KW  - Brain
KW  - Imaging
KW  - Consumer behavior
KW  - Psychological aspects
KW  - Consumers
KW  - Psychology
KW  - Magnetic resonance imaging
KW  - Marketing research
KW  - Marketing
KW  - Neuromarketing
KW  - Neuropsychology
N1  - Animated audio-visual presentation with synchronized narration; Title from title frames; Contents: Introduction -- Advantages of consumer neuroscience -- fMRI -- Framework: classification of consumer neuroscience research -- Stimuli -- Measured processes -- Conclusion -- Future research; Access restricted to subscribers
UR  - http://hstalks.com/lib.php?t=HST164.3511&c=250
UR  - http://hstalks.com/lib.php?t=HST164&c=250
ER  -