TY  - ADVS
AU  - Peck,Joann
TI  - Please touch: how your sense of touch can influence marketing decisions 
T2  - Why we buy : understanding consumer behavior
PY  - 2013///
CY  - London
PB  - Henry Stewart Talks
KW  - Consumer behavior
KW  - Psychological aspects
KW  - Consumers
KW  - Decision making
KW  - Marketing
KW  - New products
KW  - Senses and sensation
KW  - Shopping
N1  - Animated audio-visual presentation with synchronized narration; Title from title frames; Contents: Haptics -- Sensory -- Touch -- Consumer behavior -- Perceived ownership -- Psychological ownership -- Products that encourage touch -- Individual differences in touch -- Product category differences in touch -- Situational differences and touch -- Online shopping -- Motivation to touch; Access restricted to subscribers
UR  - http://hstalks.com/lib.php?t=HST164.3555&c=250
UR  - http://hstalks.com/lib.php?t=HST164&c=250
ER  -