Corporate-level strategy [electronic resource] /
Andrew Campbell.
- London : Henry Stewart Talks, 2013.
- 1 online resource (1 streaming video file (50 min.) : color, sound).
- Strategic management .
- Henry Stewart talks. Marketing & management collection. Strategic management .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Simple large company -- The corporate parent -- Portfolio strategy ́ Management or parenting strategy -- Three reasons for investing in a business -- Good business matrix -- How important is growth -- E.ON ́ s portfolio of businesses 2008 -- Ashridge portfolio display -- Conditions for net added value -- Direct guidance or help -- Encourage/drive synergies -- Create value at parent level -- Ways to manage the group of businesses -- How to design/re-design the parent -- The size/role of the corporate center -- Three elements of group strategy.
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3439 Henry Stewart Talks
Business planning. Conglomerate corporations--Management. Strategic planning. Subsidiary corporations--Management.