Ferriani, Simone.

Creative industries strategy [electronic resource] / Simone Ferriani. - London : Henry Stewart Talks, 2013. - 1 online resource (1 streaming video file (47 min.) : color, sound). - Strategic management . - Henry Stewart talks. Marketing & management collection. Strategic management .

Animated audio-visual presentation with synchronized narration. Title from title frames.

Contents: Creative industries -- Managing talent -- Strategic management -- Managing product portfolio -- Blockbusters -- Strategies for the creative industries -- Economic properties of creative industries -- Recruiting stars.

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Mode of access: World Wide Web.
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3462 Henry Stewart Talks


Arts--Economic aspects.
Arts--Management.
Creative ability--Economic aspects.
Cultural industries--Management.
Motion picture industry.
Strategic planning.