TY  - ADVS
AU  - Douglas,Evan J.
TI  - Writing a business plan for a new venture
T2  - Entrepreneurship : how to create successful new businesses
PY  - 2013///
CY  - London
PB  - Henry Stewart Talks
KW  - Business planning
KW  - Entrepreneurship
KW  - New business enterprises
N1  - Animated audio-visual presentation with synchronized narration; Title from title frames; Contents: Why write a business plan -- The plan vs. the planning process -- The purpose of your business plan -- The communication process with your reader -- The five main sections of a business plan -- The executive summary -- The market opportunity -- Market environment and competitor analysis -- Competitive strategy -- Marketing mix -- Growth strategy -- Production & supply chain management -- Human resource management -- Risk recognition and mitigation -- Financial details and the investment opportunity -- Business plan aesthetics -- Brevity and parsimony -- Have a page budget -- Strategic omissions -- Logical flow -- Summary -- Further reading; Access restricted to subscribers
UR  - http://hstalks.com/lib.php?t=HST137.3245&c=250
UR  - http://hstalks.com/lib.php?t=HST137&c=250
ER  -