TY  - ADVS
AU  - Ibeh,Kevin
TI  - International marketing
T2  - Principles of marketing : guidelines for effective practice
PY  - 2012///
CY  - London
PB  - Henry Stewart Talks
KW  - Export marketing
KW  - International business enterprises
N1  - Animated audio-visual presentation with synchronized narration; Title from title frames; Contents: Definition and scope -- Differences with intra-national marketing -- Reasons for increasing prevalence -- Key marketing management tasks -- Entry and development modes -- Winning in international markets -- Know why, know how, know what, know who -- Reasons for failure; Access restricted to subscribers
UR  - http://hstalks.com/lib.php?t=HST139.3333&c=250
UR  - http://hstalks.com/lib.php?t=HST139&c=250
ER  -