Kotler, Philip. <br/><br/>
Marketing :  an introduction / 
Gary Armstrong and Philip Kotler. 
 - 5th. 
 - Patparganj, Dehli :  Pearson Education,  2003. 
 - (various paging) :   ill. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>8178083531 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.