Hamill, Jim, <br/><br/>
Marketing and the internet  the power of social media /  [electronic resource] : 
Jim Hamill. 
 - London :  Henry Stewart Talks,  2012. 
 - 1 online resource (1 streaming video file (47 min.) :  color, sound). 
 - Principles of marketing : guidelines for effective practice .
 - Henry Stewart talks.  Marketing & management collection.  Principles of marketing .
<br/><br/> Animated audio-visual presentation with synchronized narration.  Title from title frames. 
<br/><br/>Contents: Web 2.0/Social media -- Business/Marketing 2.0 -- The social media revolution -- Potential business benefits of social media -- Approach to social media -- Social media vs. social business -- Key things about social media -- Winners in social media -- Avoiding the road to nowhere -- The key to having a good conversation -- Being 'customer-led' -- Social media listening and its business benefits -- Where & what conversations to monitor -- Tools available to help -- Converting information into action -- Social media strategy and action plans. 
<br/><br/> Access restricted to subscribers. 
<br/><br/><br/>Mode of access: World Wide Web. <br/>System requirements:  Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+.  Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site.  Required Desktop Browser plugins & viewers:  Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+. 
<br/><br/><label>Publisher. No.: </label>3158  Henry Stewart Talks 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet marketing.<br/>Social media--Marketing.<br/>Web 2.0.