02351ngm a2200361 a 4500 0000024764 20230921135119.0 m c cr|cna|||a|||| vz|czazum 120723s2012 enk|||||||||||s|||v|eng d 3158 Henry Stewart Talks (HSTalks)HST3158_1_2 Hamill, Jim, (Reader, University of Strathclyde, UK) spk Marketing and the internet [electronic resource] : the power of social media / Jim Hamill. London : Henry Stewart Talks, 2012. 1 online resource (1 streaming video file (47 min.) : color, sound). Principles of marketing : guidelines for effective practice Animated audio-visual presentation with synchronized narration. Title from title frames. Contents: Web 2.0/Social media -- Business/Marketing 2.0 -- The social media revolution -- Potential business benefits of social media -- Approach to social media -- Social media vs. social business -- Key things about social media -- Winners in social media -- Avoiding the road to nowhere -- The key to having a good conversation -- Being 'customer-led' -- Social media listening and its business benefits -- Where & what conversations to monitor -- Tools available to help -- Converting information into action -- Social media strategy and action plans. Access restricted to subscribers. Mode of access: World Wide Web. System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+. Internet marketing. Social media Marketing. Web 2.0. Henry Stewart talks. Marketing & management collection. Principles of marketing http://hstalks.com/lib.php?t=HST139.3158&c=250 http://hstalks.com/lib.php?t=HST139&c=250 Series 141013 20230822095114.0 5879 5879 0 0 0 0 cutlib cutlib 2023-09-21 0 2023-09-21 00:00:00 2023-09-21 BK