Electronic marketing : integrating electronic resources into the marketing process /
Joel Reedy, Shauna Schullo, Kenneth Zimmerman.
- Fort Worth : Dryden Press, c2000.
- xxiv, 466 p. : ill. ; 28 cm.
- The Dryden Press series in marketing .
- Dryden Press series in marketing. .
Includes bibliographical references and index.
0030211077
99064779
Telemarketing. Internet marketing. Telemarketing. Internet marketing.