Reedy, Joel.

Electronic marketing : integrating electronic resources into the marketing process / Joel Reedy, Shauna Schullo, Kenneth Zimmerman. - Fort Worth : Dryden Press, c2000. - xxiv, 466 p. : ill. ; 28 cm. - The Dryden Press series in marketing . - Dryden Press series in marketing. .

Includes bibliographical references and index.

0030211077

99064779


Telemarketing.
Internet marketing.
Telemarketing.
Internet marketing.

HF5415.1265 / .R44