TY - BOOK AU - Reedy,Joel AU - Schullo,Shauna AU - Zimmerman,Kenneth TI - Electronic marketing: integrating electronic resources into the marketing process T2 - The Dryden Press series in marketing SN - 0030211077 AV - HF5415.1265 .R44 PY - 2000/// CY - Fort Worth PB - Dryden Press KW - Telemarketing KW - Internet marketing KW - sears N1 - Includes bibliographical references and index ER -