TY  - ADVS
AU  - Blythe,Jim
TI  - The marketing environment
T2  - Principles of marketing : guidelines for effective practice
PY  - 2012///
CY  - London
PB  - Henry Stewart Talks
KW  - Green marketing
KW  - Marketing
KW  - Law and legislation
KW  - Social aspects
KW  - Sociological aspects
N1  - Animated audio-visual presentation with synchronized narration; Title from title frames; Contents: Classifying environmental factors -- Influence of Governments -- Economic factors in the environment -- Socio-cultural issues -- Technological factors -- Legal factors in the environment -- Environmentalism and the marketing environment -- Influencing the macro-environment -- The competitive environment -- The industry environment -- The customer environment -- Staff relationships -- Corporate culture -- Resource constraints; Access restricted to subscribers
UR  - http://hstalks.com/lib.php?t=HST139.2945&c=250
UR  - http://hstalks.com/lib.php?t=HST139&c=250
ER  -