McDonald, Malcolm. <br/><br/>
Profit, the role of world class strategic marketing planning  [electronic resource] / 
Malcolm McDonald. 
 - London :  Henry Stewart Talks,  2012. 
 - 1 online resource (1 streaming video file (45 min.) :  color, sound). 
 - Principles of marketing : guidelines for effective practice .
 - Henry Stewart talks.  Marketing & management collection.  Principles of marketing .
<br/><br/> Animated audio-visual presentation with synchronized narration.  Title from title frames. 
<br/><br/>Contents: The need for marketing planning -- Key elements of world class marketing -- How to begin the process -- How to understand your market -- How to segment your market -- How to understand your customers' needs -- How to prioritise your marketing objectives and strategies -- how to test the value of your marketing plan. 
<br/><br/> Access restricted to subscribers. 
<br/><br/><br/>Mode of access: World Wide Web. <br/>System requirements:  Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+.  Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site.  Required Desktop Browser plugins & viewers:  Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+. 
<br/><br/><label>Publisher. No.: </label>2996  Henry Stewart Talks 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business planning.<br/>Market segmentation.<br/>Marketing research.<br/>Marketing--Planning.<br/>Strategic planning.