Mullin, Roddy. <br/><br/>
Sales promotion  [electronic resource] / 
Roddy Mullin. 
 - London :  Henry Stewart Talks,  2012. 
 - 1 online resource (1 streaming video file (26 min.) :  color, sound). 
 - Principles of marketing : guidelines for effective practice .
 - Henry Stewart talks.  Marketing & management collection.  Principles of marketing .
<br/><br/> Animated audio-visual presentation with synchronized narration.  Title from title frames. 
<br/><br/>Contents: Starting with the customer -- About sales promotion -- Fitting with your business -- Key differentiator -- Fun and value -- Enhancing return -- Future with mobile technology -- What sales promotions do -- How to plan and implement -- The mechanics to use, matching them to objectives -- Using suppliers and how to get the best from them -- Need for creativity -- The 5 types of sales promotion -- Off the shelf -- Joint -- Price -- Premium -- Prize -- Discounting: pros and cons -- The law -- Complexity of international sales promotions. 
<br/><br/> Access restricted to subscribers. 
<br/><br/><br/>Mode of access: World Wide Web. <br/>System requirements:  Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+.  Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site.  Required Desktop Browser plugins & viewers:  Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+. 
<br/><br/><label>Publisher. No.: </label>3046  Henry Stewart Talks 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Sales promotion.