TY  - ADVS
AU  - Mullin,Roddy
TI  - Sales promotion
T2  - Principles of marketing : guidelines for effective practice
PY  - 2012///
CY  - London
PB  - Henry Stewart Talks
KW  - Marketing
KW  - Sales promotion
N1  - Animated audio-visual presentation with synchronized narration; Title from title frames; Contents: Starting with the customer -- About sales promotion -- Fitting with your business -- Key differentiator -- Fun and value -- Enhancing return -- Future with mobile technology -- What sales promotions do -- How to plan and implement -- The mechanics to use, matching them to objectives -- Using suppliers and how to get the best from them -- Need for creativity -- The 5 types of sales promotion -- Off the shelf -- Joint -- Price -- Premium -- Prize -- Discounting: pros and cons -- The law -- Complexity of international sales promotions; Access restricted to subscribers
UR  - http://hstalks.com/lib.php?t=HST139.3046&c=250
UR  - http://hstalks.com/lib.php?t=HST139&c=250
ER  -