TY  - ADVS
AU  - West,Douglas C.
TI  - Mass communications
T2  - Principles of marketing : guidelines for effective practice
PY  - 2012///
CY  - London
PB  - Henry Stewart Talks
KW  - Interactive marketing
KW  - Mass media and business
N1  - Animated audio-visual presentation with synchronized narration; Title from title frames; Contents: Definition and scope of mass media -- Key trends -- Mass media strategy -- Types of media -- Web -- Press -- TV -- Radio -- Billboards -- Cinema -- Synergies between media; Access restricted to subscribers
UR  - http://hstalks.com/lib.php?t=HST139.3054&c=250
UR  - http://hstalks.com/lib.php?t=HST139&c=250
ER  -