TY  - ADVS
AU  - Wymer,Walter W.
TI  - Marketing for nonprofit organisations
T2  - Principles of marketing : guidelines for effective practice
PY  - 2012///
CY  - London
PB  - Henry Stewart Talks
KW  - Nonprofit organizations
KW  - Marketing
N1  - Animated audio-visual presentation with synchronized narration; Title from title frames; Contents: Dimensions of nonprofit marketing -- Importance of the nonprofit sector -- Nonprofit brands -- Nonprofit positioning & communication -- Resource attraction -- Division of services -- Categorisation & types of nonprofit organisations -- Challenges faced by the nonprofit sector -- Adoption of marketing approach -- Marketing planning for nonprofit organisations -- Strategic objective and marketing goals -- Guidelines for creating a marketing plan -- Marketing program budget -- Fundraising areas -- Examples of marketing activities; Access restricted to subscribers
UR  - http://hstalks.com/lib.php?t=HST139.3072&c=250
UR  - http://hstalks.com/lib.php?t=HST139&c=250
ER  -