Alvarez, Sharon A. <br/><br/>
What entrepreneurs need to know before they start  acquiring and interpreting information about markets, competitors, and government /  [electronic resource] : 
Sharon A. Alvarez. 
 - London :  Henry Stewart Talks,  2011. 
 - 1 online resource (1 streaming video file (30 min.) :  color, sound). 
 - Entrepreneurship : how to create successful new businesses .
 - Henry Stewart talks.  Marketing & management collection.  Entrepreneurship .
<br/><br/> Animated audio-visual presentation with synchronized narration.  Title from title frames. 
<br/><br/>Contents: Relationship between opportunities, markets, competitors and government -- Filling or Forming a market niche -- Skybus Airline case: Customers; Industry analysis; Government policy or regulations -- The Ice Hotel case: Customers; Industry analysis; Government policy or regulations -- What entrepreneurs need to know when forming a market niche. 
<br/><br/> Access restricted to subscribers. 
<br/><br/><br/>Mode of access: World Wide Web. <br/>System requirements:  Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+.  Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site.  Required Desktop Browser plugins & viewers:  Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+. 
<br/><br/><label>Publisher. No.: </label>2911  Henry Stewart Talks 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business planning.<br/>Entrepreneurship--Case studies.<br/>Entrepreneurship.<br/>New business enterprises.