Sherman, Andrew J. <br/><br/>
Legal issues relating to new ventures  protecting your intellectual assets /  [electronic resource] : 
Andrew J. Sherman. 
 - London :  Henry Stewart Talks,  2011. 
 - 1 online resource (1 streaming video file (49 min.) :  color, sound). 
 - Entrepreneurship : how to create successful new businesses .
 - Henry Stewart talks.  Marketing & management collection.  Entrepreneurship .
<br/><br/> Animated audio-visual presentation with synchronized narration.  Title from title frames. 
<br/><br/>Contents: Intellectual & human capital -- Intangible assets & intellectual property types -- Intellectual Asset Management (IAM) -- Intellectual property law -- Patents: key issues -- Trademarks: key issues -- Copyrights: key issues -- Work for hire -- Trade secrets: key issues -- Standards for protection -- Implementing a protection program -- Trade secret litigation -- Trade dress: key issues -- Harvesting process -- Intellectual assets, growth and revenues. 
<br/><br/> Access restricted to subscribers. 
<br/><br/><br/>Mode of access: World Wide Web. <br/>System requirements:  Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+.  Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site.  Required Desktop Browser plugins & viewers:  Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+. 
<br/><br/><label>Publisher. No.: </label>2914  Henry Stewart Talks 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Entrepreneurship--Law and legislation.<br/>Intellectual property--Law and legislation.<br/>New business enterprises--Law and legislation.