TY - ADVS AU - Sherman,Andrew J. TI - Legal issues relating to new ventures: protecting your intellectual assets T2 - Entrepreneurship : how to create successful new businesses PY - 2011/// CY - London PB - Henry Stewart Talks KW - Entrepreneurship KW - Law and legislation KW - Intellectual property KW - New business enterprises N1 - Animated audio-visual presentation with synchronized narration; Title from title frames; Contents: Intellectual & human capital -- Intangible assets & intellectual property types -- Intellectual Asset Management (IAM) -- Intellectual property law -- Patents: key issues -- Trademarks: key issues -- Copyrights: key issues -- Work for hire -- Trade secrets: key issues -- Standards for protection -- Implementing a protection program -- Trade secret litigation -- Trade dress: key issues -- Harvesting process -- Intellectual assets, growth and revenues; Access restricted to subscribers UR - http://hstalks.com/lib.php?t=HST137.2914&c=250 UR - http://hstalks.com/lib.php?t=HST137&c=250 ER -