TY  - BOOK
AU  - Stauble,Vernon R.
TI  - Marketing strategy: A global perspective
SN  - 003026216X
PY  - 2000///
CY  - Fort Worth
PB  - The Dryden Press
KW  - Marketing
KW  - Strategy
KW  - sears
N1  - Includes bibliographic references and index
ER  -