Stokes, D. <br/><br/>
Marketing :  a case study approach. / 
D. R. Stokes. 
 - 2nd. 
 - London :  Continuum,  1994. 
 - vii, 349p. :  ill. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0826454062 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Case studies.<br/>Marketing--Case studies.