Understanding the link with Customer Relationship Management (CRM) - Balaraman, Pravin (London : Henry Stewart Talks, 2010)
Contents: Emergence of Customer Relationship Management (CRM) -- The four Ps of CRM -- The importance of CRM -- Return on investment (ROI) on CRM -- Problems experience with ROI -- Barriers to CRM -- The major challenges to CRM.
Animated audio-visual presentation with synchronized narration.
Title from title frames.
Mode of access: World Wide Web.
System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.
Keywords: Customer relations -- Management; Sales personnel; Sales