TY  - ADVS
AU  - Balaraman,Pravin
TI  - Understanding the link with Customer Relationship Management (CRM)
T2  - The changing role of sales and salespeople : how to develop a long lasting relationship with your customers
PY  - 2010///
CY  - London
PB  - Henry Stewart Talks
KW  - Customer relations
KW  - Management
KW  - Sales personnel
KW  - Sales
N1  - Animated audio-visual presentation with synchronized narration; Title from title frames; Contents: Emergence of Customer Relationship Management (CRM) -- The four Ps of CRM -- The importance of CRM -- Return on investment (ROI) on CRM -- Problems experience with ROI -- Barriers to CRM -- The major challenges to CRM; Access restricted to subscribers
UR  - http://hstalks.com/lib.php?t=HST101.2738&c=250
UR  - http://hstalks.com/lib.php?t=HST101&c=250
ER  -