Page, Graham, <br/><br/>
Neuroscience and newspapers  leading edge evidence for the power of newspapers in combination with tv /  [electronic resource] : 
 Neuroscience & newspapers 
Graham Page. 
 - London :  Henry Stewart Talks,  2009. 
 - 1 online resource (1 streaming video file (18 min.) :  color, sound). 
 - Magazine and newspaper advertising : how to harness the power of two dynamic and influential mediums .
 - Henry Stewart talks.  Marketing & management collection.  Magazine and newspaper advertising .
<br/><br/> Animated audio-visual presentation with synchronized narration.  Title from title frames. 
<br/><br/>Contents: Myths about newspapers as advertising medium -- complimentarity of TV and Newspapers -- unique neuroscience research -- TV/newspaper combination outperforms either alone -- newspaper advertising builds brand emotion. 
<br/><br/> Access restricted to subscribers. 
<br/><br/><br/>Mode of access: World Wide Web. <br/>System requirements:  Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+.  Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site.  Required Desktop Browser plugins & viewers:  Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+. 
<br/><br/><label>Publisher. No.: </label>2679  Henry Stewart Talks 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Psychological aspects.<br/>Advertising, Newspaper.<br/>Neuromarketing.<br/>Television advertising.